Restaurant/Tavern Recruiting Program

An aggressive program to promote the HERO Campaign for Designated Drivers® is launched in November, 2000, asking restaurant and tavern owners in Atlantic and Cape May Counties (John’s hometown area) to participate by displaying HERO Campaign posters and serving free soft drinks to designated drivers.

As a result of the hard work of the Elliotts and volunteers, over 150 establishments in the two counties now participate - saving countless tragic accidents from ever happening.

PROGRAM COMPONENTS
Click on any link to review (page will open in new browser window. Close window when finished viewing).

Letter to Restaurant/Tavern Owners

Invitation to Launch Event

Press Release

30-second Recruiting TV PSA

Free Promotional Materials Supplied

Window Decals

back