Members of the band show they have taken HERO Designated Driver Pledge at Saturday night’s annual Customer Appreciation Night at the Lobster Loft in Sea Isle City.

The HERO Campaign, in conjunction with NJ Licensed Beverage Association, has launched a series of HERO Nights at area bars and taverns in an effort to get patrons take the HERO Designated Driver Pledge. The HERO Campaign is in the midst of its ‘100,000 Heroes’ campaign, in which it seeks to have 100,000 people take the designated driver pledge.

Upcoming HERO Nights will be at Charlie’s Bar in Somers Point on Dec. 14, beginning at 8 p.m., and at the Ducktown Tavern on Dec. 21, also at 8 p.m.

The first of the Hero Nights was held on Friday at Bar Anticipation in Belmar.