The HERO Campaign registered 75 new HERO Pledges by fans at Keeneland Racecourse in Lexington, KY over the weekend. Members of the Kentucky State Police staffed the HERO Campaign’s designated driver pledge table from October 7-9 at the start of Keeneland’s fall meet. This is the third season Keeneland has promoted the HERO Campaign’s designated driver message to its thousands of horse racing fans from throughout Kentucky, Indiana, Tennessee and Ohio.