From Thanksgiving Eve 2019 to New Year’s Day 2020, safe ride credits up to $20 will be available via Uber for patrons of participating HEROtini® establishments.

Just in time for the 2019 holiday season, the John R. Elliott HERO Campaign for Designated Drivers has created a new Holiday HEROES Safe Ride Program – the first in South Jersey. The goal is to keep roads safe in the Greater Atlantic City area.

The program is funded by the 2019 Great HEROtini® Mocktail Challenge – a summer-long competition among 31 leading bars, taverns and casino clubs in the Atlantic City area – and grants from Uber, the CRDA and Kramer Beverage.

“The Holiday HEROES Safe Ride Program allows the public to celebrate responsibly and know that they can get a safe ride home, courtesy of the John R. Elliott HERO Campaign,” said HERO Campaign Chairman and CEO Bill Elliott. “Having a safe ride home is the best way to have fun and prevent drunk driving tragedies.”

The HERO Safe Ride program is projected to provide 2,000 to 3,000 free rides home for patrons of area bars, restaurants and casinos.  Participating establishments include: